When fashion is discussed, the major cities that come to mind are New York, Paris, Milan and London. This is where the big designers and haute couture houses are located. Twice a year, the fashion gang descends upon these cities on a whirlwind tour to show the ready to wear collections.
Over the years though, other countries are creating their own fashion weeks. One of the best fashion weeks outside of the Fab Four cities happens in the bustling metropolis of Sao Paulo, Brazil. Home to almost 11 million people, it is the New York of South America. So it is only fitting that a city of that magnitude should have its own fashion week, Sao Paulo Fashion Week, SPFW.
SPFW showcases some of the most amazing designers and new talents in the fashion business. Fashion didn't come to mind when talking about Brazil, but that is changing. With the invasion of the Brazilian glamazons (Gisele, Ana Beatriz Barros, Adriana LIma, Alessandra Ambrosio, Cintia Decker et al)to the international catwalks mixed together with what I call *"The Brasilian Saudade Syndrome", designers in Brazil were able to get top international Brazilian models to walk their runway. This brought international press and the likes of Micheal Roberts and Robert Forrest to Brazil.
Some of the great talents coming out of Brazil are:
Alexandre Herscovitch
Amir Slama for Rosa Cha
Carlos Miele (M. Officer)
Tufi Duek for Forum
Cris Barros LOVE!!!!!
Carmen Steffens
Both Rosa Cha and Carlos Miele are available at Holt Renfrew.
* Brazilians that live overseas always find ways of going home for a visit because they suffer from saudade- yearning and missing the homeland.
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